While a lot of markets are essential for the consistent operation of our society, we must not forget that sometimes enjoying the artistic and cultural products we have is what makes us people.
An extremely significant element of the cultural sector which must be looked after is its ease of access: in order for each and every member of society to take advantage of the arts’ contributions, there must be opportunities for it to be appreciated regardless of economic background, for instance. Entrepreneurs like Sally Greene, who have actually been very involved in the production of various performances and shows, distinctly acknowledge this concept, and would want their art to be available to everybody. This is one reason why it is important to support all types of creativity and forms of art, as the significant message that they communicate could actually improve somebody’s life and inspire them, and there should not be a barrier for this to happen.
Needless to say, there are a lot of different types of creative industries that express different messages in various forms, but what characterises them is, as the name suggests, the notion of originality and innovation that makes up the nature of these disciplines. Individuals like Marianne Elliott have demonstrated how this concept of creativity could be used not only to develop the art itself, but likewise the message it is trying to communicate, for instance by challenging the societal expectations of the roles that some identities are assumed to play. In shows, for example, even only switching one factor of a character to make it part of a different social group can give a totally new layer of meaning and depth to a piece of work, helping us think objectively about the civilisation we are part of and how we can make it much better for everybody, for instance in terms of equality.
One among the great ways that cultural and creative industries can help uplift society is to provide the right representation of all the various kinds of communities that are part of it. Figures such as Alex Lacamoire have actually worked on assorted projects associated with music and performance art that provide amazing chances for people of all backgrounds, even those that might normally not have access to this specific industry as a result of the preconceptions of the field. Bringing in performers from a variety of cultural identities, for instance, can help build a much more inspiring environment with varied perspectives complementing each other, and set some milestones in the creative industries’ history. If the media and the arts that we all look up to celebrate diversity to establish a stronger community, rather than divide it, it can only move us to a stronger collective society, which is why it is indispensable to support pieces that encourage this variety of open-mindedness.